2 weeks ago

Instagram Ad Changes You Must Know to Master the Holidays

We explain Instagram’s latest ad changes, how Stories will impact DR, and how best to use Instagram to get the most out of your holiday campaigns.

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OrionCKB + Elite SEM Join Forces to Expand Strategies Across Search and Social

OrionCKB joins forces with Elite SEM to create a search and social powerhouse that delivers data-driven marketing performance.

3 weeks ago
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A/B Testing Your Creative and Copy: The Good, The Bad, and The Best Practices

A/B testing your ad campaign’s creative and copy is crucial for your continued growth. We break down the details and best practices on how to do this here.

4 weeks ago
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Digital Marketing Silver Bullets Do Not Exist

There’s no “silver bullet” that can increase your conversions overnight. But here are the ways to sustainably increase your conversions for the long haul.

1 month ago
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The Ultimate Guide To Video Ads on Facebook and Instagram

Your ultimate Facebook and Instagram video ad guide, with background, specs, how to create them, and the best ways to use them.

1 month ago
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[Case Study] How Video Ads + DPAs Decreased CPA

Learn the insider details of how we reduced this healthy snack subscription box’s CPA by 66% by combining video ads and Dynamic Product Ads together.

2 months ago
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[PODCAST] Facebook Ad Strategy From A Shark Tank Favorite

Find out how LovePop is shaking up the greeting card space and what lessons you can learn from their Facebook advertising strategies!

2 months ago
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[INFOGRAPHIC] What The Last 18 Months Of Ad Performance on Instagram Reveals

Recently, we analyzed the data from tens of millions of dollars in Instagram ad spend. Here are the trends we found and what you can learn from them.

2 months ago
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[PODCAST] Expert Strategies For E-Commerce Brands To Tackle Q4’s Costs

Listen in to find out what every e-commerce brand should know to plan their strategy for Q4.

3 months ago
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What You Can Learn From 2016’s Q4 Data For This Holiday Season

Data from 2016’s Q4 to help you understand holiday costs, how it affects your ad spend, and the best methods to reach more customers during this season.

3 months ago
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How M.Gemi Tested Video Ads Without A Single Video

Learn the details behind how M.Gemi managed to launch successful video ads with zero video creative.

3 months ago
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[PODCAST] Balancing Influencers + Paid Social For Better ROAS

Hear from Kylie Chenn of Acanela Expeditions, one of the fastest growing boutique travel companies, on the best ways to mix influencers and paid social.

3 months ago
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A New Twist on Audience Testing Using Facebook Lookalikes

How you can use your LAL audiences to test ads, plus how those audience insights can scale your spend and decrease your CPA.

3 months ago
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[PODCAST] What You Sacrifice When You Ignore Your Data + GIVEAWAY!

On our latest podcast, we chat with Courtland Thomas, Growth & Consumer Insights Consultant, about everything you’re missing by not digging into your data.

3 months ago
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OrionCKB Named a Snapchat Certified Partner

OrionCKB was recently named to a select group of Snapchat’s Certified Partners Program for those eager to integrate Snapchat into their social ad strategy.

4 months ago
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How To Calculate Facebook’s Impact on Your SEO and Direct Traffic

Gain a broader understanding of the true impact of your Facebook ads on the rest of your marketing efforts by using the formulas and reports discussed here.

4 months ago
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[PODCAST] Key Lessons From Running Over $20m in Subscription Box Ads

Listen in for the tools and ideas you should apply to your marketing strategy that can only come from having run over $20m in subscription box ads.

4 months ago
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Create Subscription Box Video Ads Without Blowing Your Budget

Here are two easy ways to create amazing video ads for your subscription box that prove quality video assets don’t require spending the big bucks.

4 months ago
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[PODCAST] How Adding Steps To Your Funnel Can Actually Decrease Your CPA

On our 5th podcast, we go behind the scenes to learn how brands see 10x ROAS or a 97% decrease in costs per lead even when they add steps to their funnel.

4 months ago
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CPMs and CPCs Spiking While Your CTRs Are Slipping? You’re Not Alone

Don’t freak when you see your CPMs and CPCs rising and your CTRs falling! We’ve analyzed the data to explain the reasons plus the tools for dealing with it.

4 months ago
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[PODCAST] What Every Brand Should Know About Digital Video Ads

Join us for the 4th episode of our podcast, Up Your ROAS, where we discuss the rise of video ads on Facebook and Instagram and how you can use them to increase your ROAS.

5 months ago
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Your Site’s Long Load Time Is Suffocating Your Facebook Ad Revenue

Can you afford to lose 60% of your Facebook ad revenue and more than half of your conversions? We didn’t think so. Here’s how to avoid that.

5 months ago
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[Case Study] The Strategy Behind Scaling A Rapidly Growing Subscription Box

What happens when an established subscription box brand in a sexy industry with brand clout struggles to scale? Find out in our latest case study.

5 months ago
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[Case Study] How Gamifying Your Funnel Can Increase ROAS

How gamifying your sales or leads funnel can better engage customers and increase your ROAS.

6 months ago
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6 Reasons We’re Not Worried about Facebook’s Maxed Out Ad Load

Here’s a breakdown of 6 reasons why you shouldn’t stress over Facebook reaching their ad load capacity this year.

6 months ago
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The 3 Latest Lead Gen Ad Changes on Facebook You Need To Know About

Find out the 3 Lead Generation Ad Changes on Facebook before they’re released so you can seamlessly incorporate these new tools into your advertising strategy!

6 months ago
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The 4 Step Strategy To Ensure Your Best ROAS This 2017 Holiday Season

Even though it may seem early, you’ll want to learn the 4 step strategy to plan your advertising budgets for Q4 and the holiday season.

7 months ago
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Emojis In Ad Copy Get Heart Eyes For Decreasing Your CPAs

Human brains process emojis as emotional triggers. Find out how you can use them in your Facebook ad copy to increase your ROAS.

7 months ago
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Yes, You Can Reconcile Attribution Data Discrepancies between Google and Facebook

A complete guide on how to understand and reconcile your attribution data discrepancies between your Google Analytics and Facebook Ads Manager.

7 months ago
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3 Reasons To Update Your Instagram Strategy As Often As You Update Your Phone

Tools for earning the best ROAS on paid social ads change almost as often as your phone updates. Here are 3 ways to update your Instagram strategy in 2017.

7 months ago
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[EBOOK] Your Ultimate Guide to Influencers and Maximizing Your Social Advertising

Our latest e-book dives deep into influencer marketing and how, when combined with search and social advertising, it can bring your brand its best ROI.

8 months ago
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[PODCAST] The Insider Secrets to Find Your Best Facebook Retargeting Strategy

Join David Isman as he takes a deep dive into our data, explains how to calculate your ideal frequency and includes a step-by-step equation to find your brand’s optimal retargeting budget.

8 months ago
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Why Facebook & Instagram Ads Are About To Take Off With Travel Brands

Learn the reason why Facebook and Instagram are changing the game for travel brands’ acquisition strategies.

9 months ago
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[PODCAST] The Secrets to Lead Generation Success on Facebook

In our 2nd podcast, you’ll hear about the path that lead generation has taken over the years plus learn the secrets to finding your best leads.

9 months ago
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3 Tests To Try When Your CPA Starts Rising

Even when you think you’ve done everything, there are times when your CPA can keep rising. Here are three strategies to test to put your CPA in its place.

9 months ago
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[PODCAST] Combating Creative Fatigue In Your Facebook Advertising

In our inaugural podcast, Up Your ROAS, two of our ad optimization leaders break down creative fatigue in Facebook ads & how to prevent it from happening.

10 months ago
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Calculating Your KPI Correctly: Which Measurement Is Best For Your Campaign?

Learn which KPI is the best measurement so you can make sure you’re optimizing your campaigns for their greatest ROI.

10 months ago
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Under The Influence: Social Ads & Influencer Marketing Combine For Your Best ROI

Learn the pros and cons of influencer marketing and the ways we’ve seen our clients combine its positive effects with proven social advertising for maximum ROI.

10 months ago
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6 Case Studies That Prove You Can Drive Measurable ROI from Social Advertising

A selection of our best case studies from 2016, with insight on maximizing your ROAS, decreasing your CPAs, and ensuring you get the highest value leads and customers possible.

11 months ago
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[Case Study] How Finding Your Customer LTV Increases Your ROI

An in-depth analysis of how to find your customers LTV and optimize this knowledge to increase your overall ROI.

11 months ago
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How To Capitalize On 2016’s Digital Ad Changes & Get a Jump Start on 2017

Our ad op specialists reveal what was big in digital advertising for 2016, what 2017 has in store, and how you can use this knowledge on your campaigns.

11 months ago
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How Hallmark eCards Lowered Their CPA by 66%

Find out just how Hallmark eCards combined new creative and testing Facebook features to lower their CPA by 66%!

12 months ago
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[EBOOK] The Ultimate Guide To Scaling As An E-Commerce Brand

Our latest ebook, which provides a complete guide for scaling as an e-commerce brand. We cover from the signs it’s time to scale to a plan on how to do so.

1 year ago
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[SLIDESHARE] 6 Reasons Your Lead Gen Strategy Fails & How To Fix It

We’ve compiled the reasons your lead generation strategy is flawed, and how you can fix it to generate the highest quality leads.

1 year ago
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Our Ad Optimizers Reveal Their Favorite Facebook Ad Features

Our Ad Optimization experts share their favorite Facebook Ads Manager feature for maximizing ROI.

1 year ago
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[INFOGRAPHIC] Retailers Reveal Their Holiday Social Media Marketing Secrets

250 retail advertisers give insight into their strategies and plans for the upcoming 2016 holiday season.

1 year ago
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56% CPA Reduction: A Comparison of Average Cost vs. Maximum Cost Bids

Find out how we cut CPAs in half and increased click-through rates by almost 200% with the new average cost bidding feature for Facebook ad campaigns.

1 year ago
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[REPORT] E-Commerce Companies Reveal Their 2016 Holiday Marketing Plans

Kenshoo & OrionCKB reveal the results of their exclusive report on what e-commerce brands have planned for the 2016 Holiday season.

1 year ago
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Keep Calm and Carry On: The Truth About CPCs in Q4

Here are the two ways that e-commerce companies can keep calm and carry on when it comes to rising costs and CPCs during the holiday shopping period.

1 year ago
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Live From #NYFW: How Social Media, Mobile, & E-Commerce Are In Fashion

Check out the top statistics on the intersection of fashion, social media, mobile, and ecommerce and how it impacts your bottom line.

1 year ago
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Make Your Digital Ads #Flawless: 3 Rules of Beauty Ads That Are Bogus

Find out the 3 rules of beauty ads that are completely bogus, and learn the truth about how you make your digital ads #flawless.

1 year ago
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Making Your Ad Spend Count: How A Little Known Google Analytics Feature Saved $50,000

Google Analytics isn’t rare, but we will show you how to utilize it in a new way to make your ad spend highly effective for lead gen.

1 year ago
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Social Media 7: The Biggest News In Social & Search For August 2016

A quick video recap of the biggest social and search stories from August.

1 year ago
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7 Reasons Your Lead Gen Strategies Are Flunking (And How To Get Them To The Head Of The Class)

It can be easy to make mistakes with your lead gen strategy, but fear not! We’ve compiled 7 lessons that will put your lead gen at the head of the class!

1 year ago
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22 Stats That Prove Back To School Impacts Ecomm, Tech, & Mobile [Slideshare]

We’ve compiled the 22 best statistics to prove how back to school is the lunch table you want to sit at before Q4.

1 year ago
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6 Ways To Earn Gold With Your Digital Ad Campaigns

While the world’s best athletes compete, learn the 6 ways to handle the cutthroat sport of digital ads during this exciting time.

1 year ago
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3 Ways Agencies Augment Your In-House Efforts

Even if your company is skillfully running your efforts in-house, there are still three major ways that digital ad agencies can help you succeed.

1 year ago
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Happy Father’s Day from OrionCKB

On behalf of everyone here at OrionCKB, we wanted to wish each and every father out there a very Happy Father’s Day!

1 year ago
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Avoid These 4 Mistakes When Hiring A Growth & Acquisition Manager

As social media spending explodes, find out what mistakes to avoid when hiring a strong growth & acquisition manager for your company.

1 year ago
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4 Fatal Flaws In FBX and Why Buying Directly On Facebook Was Always The Best Choice

Facebook has officially axed FBX, its programmatic ad buy platform. Learn why this is actually a good thing.

1 year ago
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Time To Join The Video Ad Revolution [Ebook]

With all signs pointing to the take over by mobile video & video ads, this e-book explains how it will benefit you and your company’s bottom line.

1 year ago
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Gaming The System: Why Video Games & Video Ads Are A Perfect Match

Both mobile video games and mobile video ads are booming industries. Find out how you can capitalize on this perfect match and increase your bottom line.

1 year ago
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Mobile Video Ads Reign Supreme In The Mobile Revolution

Find out how and why mobile video ads will increase your bottom line and skyrocket your sales or lead generation.

2 years ago
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Doubling Your ROAS With Direct Response Mobile Ads

Mobile ads are making big bucks for the companies that use them. Find out how they are impacting social media.

2 years ago
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Ready For Your Close-Up? Mobile Video Is Where Your Customers Are

Mobile video is taking over Snapchat, Facebook, YouTube, and Periscope and boosting their engagement. Find out how it can benefit you as well.

2 years ago
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Our Ecommerce Portfolio Heats Up with New Client Zinus Mattresses

We approached Zinus’ strategy by first understanding their business & market, and then recommending the right distribution of channels to reach their goals.

2 years ago
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Yes, We’re Addicted: How Mobile Ownership Is Changing The Ad World

Find out why mobile is taking over the ad world, and how that can impact your bottom line.

2 years ago
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All Signs Point To Video Ads Being Your Best Investment On Facebook

Find out why video is the best use of your ad spend on Facebook for the foreseeable future. The ROIs may surprise you!

2 years ago
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3 Instagram Ads Best Practices That Go Completely Against What Everyone Else is Saying

If you’re adhering to the same best practices on Instagram that everyone else is, you’re not standing out by fitting in.

2 years ago
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Questions to Ask Yourself Before Investing in Advertising Automation Software

Adding advertising automation software to your existing processes can help you scale your campaigns.

2 years ago
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Social Advertising News: All the Major Headlines from February 2016

New products and advances in social advertising continue apace in 2016, offering exciting new options for advertisers.

2 years ago
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The Digital Ad News You Didn’t Catch Last Week – Iss. 22

When everyone else was distracted by Facebook’s new Canvas ad unit, here are the other news items & stories that flew under the radar this past week.

2 years ago
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The Digital Ad News You Didn’t Catch Last Week – Iss. 21

Read this week’s digital advertising and acquisition news that was overshadowed by major headlines from Twitter, Snapchat, and Apple.

2 years ago
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The Digital Ad News You Didn’t Catch Last Week – Iss. 20

Get this week’s latest news on social and digital advertising trends.

2 years ago
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The Psychology of Mobile Usage & Its Impact on Advertising

The brain engages differently when on a mobile device. People are much more locked in; there are fewer distractions.

2 years ago
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The Digital Ad News You Didn’t Catch Last Week – Iss. 19

Get this week’s latest news on social and digital advertising trends.

2 years ago
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Why Mobile Games are Killing it on Instagram Right Now

Instagram has about 300 million users, and those users regularly see ads now that the platform has opened up to advertisers of all sizes.

2 years ago
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Social Advertising News: All the Major Headlines from January 2016

We’re barely into a brand new year, but there is already plenty of social advertising news to pique your interest.

2 years ago
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The Digital Ad News You Didn’t Catch Last Week – Iss. 18

The hidden gems in digital advertising and acquisition news for the week of January 25, 2016.

2 years ago
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How Ecommerce Companies Can Reengage Missed Sales in Q1

If you exhausted your audience through the holiday season, there are specific Facebook advertising strategies you can use to reengage them.

2 years ago
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Lead Nurturing with Social Media Advertising

Social media advertising not only makes lead nurturing more efficient, it can increase the likelihood of a purchase. Click here to read more.

2 years ago
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What’s the Most Important Thing for Direct Response Advertisers to Do in 2016?

The most important thing for direct response advertisers.

2 years ago
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Social Advertising News: All the Major Headlines from November 2015

Take a look at the major social advertising news & headlines from Facebook, Instagram, and Pinterest from the last month.

2 years ago
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Direct Response Video Ads are Coming to Google Search: Stay Ahead of the Curve

In 2016, videos are going to dominate one of the richest direct response landscapes: the almighty Google search result with direct response video campaigns.

2 years ago
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Creative Iterations for Social Advertising: Small Tweaks Make a Big Impact

If you notice ad campaign performance declining, try testing these 4 small changes to your imagery before coming up with entirely new creative concepts.

2 years ago
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[VIDEO] Our CRO, Sanaz Limouee, on Social Advertising for Lead Generation

In this video, OrionCKB’s CRO offers up her thoughts on why social networks are ripe opportunities for lead generation companies in particular.

2 years ago
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3 Things You Have to be Testing on AdWords Right Now

If you can stand to take your Adwords campaigns to the next level, make sure you’re testing these three things: video, advanced targeting, & Gmail ads.

2 years ago
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Client Q&A: “Facebook has been most consistent performer at scale of any ad channel.”

We tapped Bombas’ VP Operations & User Acquisition to find out more about their approach to Facebook advertising. Here what they have to say.

2 years ago
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Busy Week for AdWords: 3 of the Latest Developments for Google Advertising

The Inside Adwords blog has been busy this week. From Gmail ads to new structured snippets, see what Google AdWords has rolled out over the last few days.

2 years ago
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Facebook Multi-Product Ads: a Mini Case Study [Ecommerce]

One of our ecommerce clients has had great performance and ROAS using traditional link ads. Read on to see how we extended that success with carousel ads.

2 years ago
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14 Stats that Should Convince You to Add Social Advertising to Your Strategy [SlideShare]

You can’t ignore these statistics that point to why you should be incorporating social media advertising as a big part of your direct response strategy.

2 years ago
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Bringing Facebook Ads In-House vs. Hiring an Agency: Which Costs More? [Slideshare]

Not sure whether you should hire a Facebook ad agency or build your ad operations in-house? Consider these time & financial costs to help you decide.

2 years ago
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How to Breathe New Life into Your Tired Facebook Advertising Strategy

If you feel like your Facebook advertising strategy has grown stale, consider these 6 ways to change up your approach.

2 years ago
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What’s New In Facebook Advertising? Dynamic Product Ads

Facebook’s recently added dynamic product ads, allowing you to showcase your full product catalog to shoppers on auto-pilot via single & multi-product ads.

3 years ago
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Social Media Advertising is Soaring (Alternate Title: Stating the Obvious)

Social media advertising strives to connect brands with social customers in a highly targeted manner. Click to learn more.

3 years ago
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The State of Social Media Advertising: April 2015

Social media ad spending reached over $15 billion in 2014 and is expected to grow by 29% in 2015. Read on for more about the growth of social media ads.

3 years ago
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Retargeting on Social Media Advertising: Your Options for Success

Reactivate prospects who have visited your website but took no action, or have given you their email from a previous transaction, through ad retargeting.

3 years ago
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Facebook Advertising: The Importance of Segmenting Audiences

Choosing the right objective for your Facebook ad campaign & laser-focused audience segmenting is the most potent combination for successful campaigns.

3 years ago
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3 Reasons Why Your Facebook Advertising Isn’t Working

Without understanding the nuances of running a high performing campaign on Facebook, you might quickly dismiss small wins or misinterpret the results.

3 years ago
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How Facebook Acquiring TheFind May Change Facebook Advertising for Retailers

Facebook advertising could become significantly more powerful for retailers following the company’s acquisition of TheFind, a shopping search engine.

3 years ago
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Facebook Multi-Product Ads: Not Just for Ecommerce

We break down some non-ecommerce uses for multi-product ads, which help companies promote multiple products in one carousel-type ad unit in the newsfeed.

3 years ago
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3 Quotes from Facebook’s Q4 Earnings Call That Should Impact Your 2015 Marketing Plan

Here are the three most significant statements made on Facebook’s Q4 2014 earnings call that will impact your planning over the next 12 months.

3 years ago
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OCKB By the Numbers: 2014 Was a Record Year

Last year brought record growth in a number of areas including client-managed advertising spend, ad spend per client and overall number of clients.

3 years ago
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7 Reasons to Hire an Agency to Handle Your Facebook Advertising

You campaigns benefit most when you partner with an agency who has the depth of experience that comes with spending millions in advertising on Facebook.

3 years ago
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[Case Study] Five Four Club Increases Subscribers by Nearly 93% with Facebook Ads

OrionCKB’s new creative direction reenergized Five Four’s Facebook campaign performance and delivered relevant messaging that also drove down CPA targets.

3 years ago
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Are you making these 8 Facebook ad mistakes?

Think you could take your campaigns to the next level? Avoiding these costly mistakes should be part of your basic best practices.

3 years ago
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Facebook Advertising Trends: A Look at Q1 2014

How has the landscape of Facebook advertising changed in Q1 2014? If you’re spending more targeting women in the newsfeed, you’re in good company.

4 years ago
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[Case Study] Lot18 and OrionCKB Drive 52% Increase in Subscribers

See how OrionCKB used Facebook advertising to drive new leads and subscribers to Lot18’s wine ecommerce site while keeping the company’s CPA low.

4 years ago
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Creative Facebook Ads: Nanigans Discloses the Secret to Success

Getting Creative: The Secret to Facebook Advertising Success outlines the three important elements of successful ad creative that gets people to click.

4 years ago
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OCKB By the Numbers: January Growth

January was an incredible month for us; we doubled our Facebook advertising under management (AUM) in just 30 days, from December to January.

4 years ago
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[Case Study] Nanigans’ Agency Partner Increases Ad Spend on Facebook 600%

Since we began working with Nanigans, we’ve increased our number of clients by 5x and our client-managed ad spend on FB went up 600% through November 2013.

4 years ago
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Instagram Ad Changes You Must Know to Master the Holidays

We explain Instagram’s latest ad changes, how Stories will impact DR, and how best to use Instagram to get the most out of your holiday campaigns.

2 weeks ago
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OrionCKB + Elite SEM Join Forces to Expand Strategies Across Search and Social

OrionCKB joins forces with Elite SEM to create a search and social powerhouse that delivers data-driven marketing performance.

3 weeks ago
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A/B Testing Your Creative and Copy: The Good, The Bad, and The Best Practices

A/B testing your ad campaign’s creative and copy is crucial for your continued growth. We break down the details and best practices on how to do this here.

4 weeks ago
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Digital Marketing Silver Bullets Do Not Exist

There’s no “silver bullet” that can increase your conversions overnight. But here are the ways to sustainably increase your conversions for the long haul.

1 month ago
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The Ultimate Guide To Video Ads on Facebook and Instagram

Your ultimate Facebook and Instagram video ad guide, with background, specs, how to create them, and the best ways to use them.

1 month ago
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[Case Study] How Video Ads + DPAs Decreased CPA

Learn the insider details of how we reduced this healthy snack subscription box’s CPA by 66% by combining video ads and Dynamic Product Ads together.

2 months ago
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[PODCAST] Facebook Ad Strategy From A Shark Tank Favorite

Find out how LovePop is shaking up the greeting card space and what lessons you can learn from their Facebook advertising strategies!

2 months ago
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[INFOGRAPHIC] What The Last 18 Months Of Ad Performance on Instagram Reveals

Recently, we analyzed the data from tens of millions of dollars in Instagram ad spend. Here are the trends we found and what you can learn from them.

2 months ago
Read More

[PODCAST] Expert Strategies For E-Commerce Brands To Tackle Q4’s Costs

Listen in to find out what every e-commerce brand should know to plan their strategy for Q4.

3 months ago
Read More
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What You Can Learn From 2016’s Q4 Data For This Holiday Season

Data from 2016’s Q4 to help you understand holiday costs, how it affects your ad spend, and the best methods to reach more customers during this season.

3 months ago
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How M.Gemi Tested Video Ads Without A Single Video

Learn the details behind how M.Gemi managed to launch successful video ads with zero video creative.

3 months ago
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[PODCAST] Balancing Influencers + Paid Social For Better ROAS

Hear from Kylie Chenn of Acanela Expeditions, one of the fastest growing boutique travel companies, on the best ways to mix influencers and paid social.

3 months ago
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A New Twist on Audience Testing Using Facebook Lookalikes

How you can use your LAL audiences to test ads, plus how those audience insights can scale your spend and decrease your CPA.

3 months ago
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[PODCAST] What You Sacrifice When You Ignore Your Data + GIVEAWAY!

On our latest podcast, we chat with Courtland Thomas, Growth & Consumer Insights Consultant, about everything you’re missing by not digging into your data.

3 months ago
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OrionCKB Named a Snapchat Certified Partner

OrionCKB was recently named to a select group of Snapchat’s Certified Partners Program for those eager to integrate Snapchat into their social ad strategy.

4 months ago
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How To Calculate Facebook’s Impact on Your SEO and Direct Traffic

Gain a broader understanding of the true impact of your Facebook ads on the rest of your marketing efforts by using the formulas and reports discussed here.

4 months ago
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[PODCAST] Key Lessons From Running Over $20m in Subscription Box Ads

Listen in for the tools and ideas you should apply to your marketing strategy that can only come from having run over $20m in subscription box ads.

4 months ago
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Create Subscription Box Video Ads Without Blowing Your Budget

Here are two easy ways to create amazing video ads for your subscription box that prove quality video assets don’t require spending the big bucks.

4 months ago
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[PODCAST] How Adding Steps To Your Funnel Can Actually Decrease Your CPA

On our 5th podcast, we go behind the scenes to learn how brands see 10x ROAS or a 97% decrease in costs per lead even when they add steps to their funnel.

4 months ago
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CPMs and CPCs Spiking While Your CTRs Are Slipping? You’re Not Alone

Don’t freak when you see your CPMs and CPCs rising and your CTRs falling! We’ve analyzed the data to explain the reasons plus the tools for dealing with it.

4 months ago
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[PODCAST] What Every Brand Should Know About Digital Video Ads

Join us for the 4th episode of our podcast, Up Your ROAS, where we discuss the rise of video ads on Facebook and Instagram and how you can use them to increase your ROAS.

5 months ago
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Your Site’s Long Load Time Is Suffocating Your Facebook Ad Revenue

Can you afford to lose 60% of your Facebook ad revenue and more than half of your conversions? We didn’t think so. Here’s how to avoid that.

5 months ago
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[Case Study] The Strategy Behind Scaling A Rapidly Growing Subscription Box

What happens when an established subscription box brand in a sexy industry with brand clout struggles to scale? Find out in our latest case study.

5 months ago
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[Case Study] How Gamifying Your Funnel Can Increase ROAS

How gamifying your sales or leads funnel can better engage customers and increase your ROAS.

6 months ago
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6 Reasons We’re Not Worried about Facebook’s Maxed Out Ad Load

Here’s a breakdown of 6 reasons why you shouldn’t stress over Facebook reaching their ad load capacity this year.

6 months ago
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The 3 Latest Lead Gen Ad Changes on Facebook You Need To Know About

Find out the 3 Lead Generation Ad Changes on Facebook before they’re released so you can seamlessly incorporate these new tools into your advertising strategy!

6 months ago
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The 4 Step Strategy To Ensure Your Best ROAS This 2017 Holiday Season

Even though it may seem early, you’ll want to learn the 4 step strategy to plan your advertising budgets for Q4 and the holiday season.

7 months ago
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Emojis In Ad Copy Get Heart Eyes For Decreasing Your CPAs

Human brains process emojis as emotional triggers. Find out how you can use them in your Facebook ad copy to increase your ROAS.

7 months ago
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Yes, You Can Reconcile Attribution Data Discrepancies between Google and Facebook

A complete guide on how to understand and reconcile your attribution data discrepancies between your Google Analytics and Facebook Ads Manager.

7 months ago
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3 Reasons To Update Your Instagram Strategy As Often As You Update Your Phone

Tools for earning the best ROAS on paid social ads change almost as often as your phone updates. Here are 3 ways to update your Instagram strategy in 2017.

7 months ago
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[EBOOK] Your Ultimate Guide to Influencers and Maximizing Your Social Advertising

Our latest e-book dives deep into influencer marketing and how, when combined with search and social advertising, it can bring your brand its best ROI.

8 months ago
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[PODCAST] The Insider Secrets to Find Your Best Facebook Retargeting Strategy

Join David Isman as he takes a deep dive into our data, explains how to calculate your ideal frequency and includes a step-by-step equation to find your brand’s optimal retargeting budget.

8 months ago
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Why Facebook & Instagram Ads Are About To Take Off With Travel Brands

Learn the reason why Facebook and Instagram are changing the game for travel brands’ acquisition strategies.

9 months ago
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[PODCAST] The Secrets to Lead Generation Success on Facebook

In our 2nd podcast, you’ll hear about the path that lead generation has taken over the years plus learn the secrets to finding your best leads.

9 months ago
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3 Tests To Try When Your CPA Starts Rising

Even when you think you’ve done everything, there are times when your CPA can keep rising. Here are three strategies to test to put your CPA in its place.

9 months ago
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[PODCAST] Combating Creative Fatigue In Your Facebook Advertising

In our inaugural podcast, Up Your ROAS, two of our ad optimization leaders break down creative fatigue in Facebook ads & how to prevent it from happening.

10 months ago
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Calculating Your KPI Correctly: Which Measurement Is Best For Your Campaign?

Learn which KPI is the best measurement so you can make sure you’re optimizing your campaigns for their greatest ROI.

10 months ago
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Under The Influence: Social Ads & Influencer Marketing Combine For Your Best ROI

Learn the pros and cons of influencer marketing and the ways we’ve seen our clients combine its positive effects with proven social advertising for maximum ROI.

10 months ago
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6 Case Studies That Prove You Can Drive Measurable ROI from Social Advertising

A selection of our best case studies from 2016, with insight on maximizing your ROAS, decreasing your CPAs, and ensuring you get the highest value leads and customers possible.

11 months ago
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[Case Study] How Finding Your Customer LTV Increases Your ROI

An in-depth analysis of how to find your customers LTV and optimize this knowledge to increase your overall ROI.

11 months ago
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How To Capitalize On 2016’s Digital Ad Changes & Get a Jump Start on 2017

Our ad op specialists reveal what was big in digital advertising for 2016, what 2017 has in store, and how you can use this knowledge on your campaigns.

11 months ago
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How Hallmark eCards Lowered Their CPA by 66%

Find out just how Hallmark eCards combined new creative and testing Facebook features to lower their CPA by 66%!

12 months ago
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[EBOOK] The Ultimate Guide To Scaling As An E-Commerce Brand

Our latest ebook, which provides a complete guide for scaling as an e-commerce brand. We cover from the signs it’s time to scale to a plan on how to do so.

1 year ago
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[SLIDESHARE] 6 Reasons Your Lead Gen Strategy Fails & How To Fix It

We’ve compiled the reasons your lead generation strategy is flawed, and how you can fix it to generate the highest quality leads.

1 year ago
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Our Ad Optimizers Reveal Their Favorite Facebook Ad Features

Our Ad Optimization experts share their favorite Facebook Ads Manager feature for maximizing ROI.

1 year ago
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[INFOGRAPHIC] Retailers Reveal Their Holiday Social Media Marketing Secrets

250 retail advertisers give insight into their strategies and plans for the upcoming 2016 holiday season.

1 year ago
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56% CPA Reduction: A Comparison of Average Cost vs. Maximum Cost Bids

Find out how we cut CPAs in half and increased click-through rates by almost 200% with the new average cost bidding feature for Facebook ad campaigns.

1 year ago
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[REPORT] E-Commerce Companies Reveal Their 2016 Holiday Marketing Plans

Kenshoo & OrionCKB reveal the results of their exclusive report on what e-commerce brands have planned for the 2016 Holiday season.

1 year ago
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Keep Calm and Carry On: The Truth About CPCs in Q4

Here are the two ways that e-commerce companies can keep calm and carry on when it comes to rising costs and CPCs during the holiday shopping period.

1 year ago
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Live From #NYFW: How Social Media, Mobile, & E-Commerce Are In Fashion

Check out the top statistics on the intersection of fashion, social media, mobile, and ecommerce and how it impacts your bottom line.

1 year ago
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Make Your Digital Ads #Flawless: 3 Rules of Beauty Ads That Are Bogus

Find out the 3 rules of beauty ads that are completely bogus, and learn the truth about how you make your digital ads #flawless.

1 year ago
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Making Your Ad Spend Count: How A Little Known Google Analytics Feature Saved $50,000

Google Analytics isn’t rare, but we will show you how to utilize it in a new way to make your ad spend highly effective for lead gen.

1 year ago
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Social Media 7: The Biggest News In Social & Search For August 2016

A quick video recap of the biggest social and search stories from August.

1 year ago
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7 Reasons Your Lead Gen Strategies Are Flunking (And How To Get Them To The Head Of The Class)

It can be easy to make mistakes with your lead gen strategy, but fear not! We’ve compiled 7 lessons that will put your lead gen at the head of the class!

1 year ago
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22 Stats That Prove Back To School Impacts Ecomm, Tech, & Mobile [Slideshare]

We’ve compiled the 22 best statistics to prove how back to school is the lunch table you want to sit at before Q4.

1 year ago
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6 Ways To Earn Gold With Your Digital Ad Campaigns

While the world’s best athletes compete, learn the 6 ways to handle the cutthroat sport of digital ads during this exciting time.

1 year ago
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3 Ways Agencies Augment Your In-House Efforts

Even if your company is skillfully running your efforts in-house, there are still three major ways that digital ad agencies can help you succeed.

1 year ago
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Happy Father’s Day from OrionCKB

On behalf of everyone here at OrionCKB, we wanted to wish each and every father out there a very Happy Father’s Day!

1 year ago
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Avoid These 4 Mistakes When Hiring A Growth & Acquisition Manager

As social media spending explodes, find out what mistakes to avoid when hiring a strong growth & acquisition manager for your company.

1 year ago
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4 Fatal Flaws In FBX and Why Buying Directly On Facebook Was Always The Best Choice

Facebook has officially axed FBX, its programmatic ad buy platform. Learn why this is actually a good thing.

1 year ago
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Time To Join The Video Ad Revolution [Ebook]

With all signs pointing to the take over by mobile video & video ads, this e-book explains how it will benefit you and your company’s bottom line.

1 year ago
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Gaming The System: Why Video Games & Video Ads Are A Perfect Match

Both mobile video games and mobile video ads are booming industries. Find out how you can capitalize on this perfect match and increase your bottom line.

1 year ago
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Mobile Video Ads Reign Supreme In The Mobile Revolution

Find out how and why mobile video ads will increase your bottom line and skyrocket your sales or lead generation.

2 years ago
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Doubling Your ROAS With Direct Response Mobile Ads

Mobile ads are making big bucks for the companies that use them. Find out how they are impacting social media.

2 years ago
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Ready For Your Close-Up? Mobile Video Is Where Your Customers Are

Mobile video is taking over Snapchat, Facebook, YouTube, and Periscope and boosting their engagement. Find out how it can benefit you as well.

2 years ago
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Our Ecommerce Portfolio Heats Up with New Client Zinus Mattresses

We approached Zinus’ strategy by first understanding their business & market, and then recommending the right distribution of channels to reach their goals.

2 years ago
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Yes, We’re Addicted: How Mobile Ownership Is Changing The Ad World

Find out why mobile is taking over the ad world, and how that can impact your bottom line.

2 years ago
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All Signs Point To Video Ads Being Your Best Investment On Facebook

Find out why video is the best use of your ad spend on Facebook for the foreseeable future. The ROIs may surprise you!

2 years ago
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3 Instagram Ads Best Practices That Go Completely Against What Everyone Else is Saying

If you’re adhering to the same best practices on Instagram that everyone else is, you’re not standing out by fitting in.

2 years ago
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Questions to Ask Yourself Before Investing in Advertising Automation Software

Adding advertising automation software to your existing processes can help you scale your campaigns.

2 years ago
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Social Advertising News: All the Major Headlines from February 2016

New products and advances in social advertising continue apace in 2016, offering exciting new options for advertisers.

2 years ago
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The Digital Ad News You Didn’t Catch Last Week – Iss. 22

When everyone else was distracted by Facebook’s new Canvas ad unit, here are the other news items & stories that flew under the radar this past week.

2 years ago
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The Digital Ad News You Didn’t Catch Last Week – Iss. 21

Read this week’s digital advertising and acquisition news that was overshadowed by major headlines from Twitter, Snapchat, and Apple.

2 years ago
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The Digital Ad News You Didn’t Catch Last Week – Iss. 20

Get this week’s latest news on social and digital advertising trends.

2 years ago
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The Psychology of Mobile Usage & Its Impact on Advertising

The brain engages differently when on a mobile device. People are much more locked in; there are fewer distractions.

2 years ago
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The Digital Ad News You Didn’t Catch Last Week – Iss. 19

Get this week’s latest news on social and digital advertising trends.

2 years ago
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Why Mobile Games are Killing it on Instagram Right Now

Instagram has about 300 million users, and those users regularly see ads now that the platform has opened up to advertisers of all sizes.

2 years ago
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Social Advertising News: All the Major Headlines from January 2016

We’re barely into a brand new year, but there is already plenty of social advertising news to pique your interest.

2 years ago
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The Digital Ad News You Didn’t Catch Last Week – Iss. 18

The hidden gems in digital advertising and acquisition news for the week of January 25, 2016.

2 years ago
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How Ecommerce Companies Can Reengage Missed Sales in Q1

If you exhausted your audience through the holiday season, there are specific Facebook advertising strategies you can use to reengage them.

2 years ago
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Lead Nurturing with Social Media Advertising

Social media advertising not only makes lead nurturing more efficient, it can increase the likelihood of a purchase. Click here to read more.

2 years ago
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What’s the Most Important Thing for Direct Response Advertisers to Do in 2016?

The most important thing for direct response advertisers.

2 years ago
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Social Advertising News: All the Major Headlines from November 2015

Take a look at the major social advertising news & headlines from Facebook, Instagram, and Pinterest from the last month.

2 years ago
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Direct Response Video Ads are Coming to Google Search: Stay Ahead of the Curve

In 2016, videos are going to dominate one of the richest direct response landscapes: the almighty Google search result with direct response video campaigns.

2 years ago
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Creative Iterations for Social Advertising: Small Tweaks Make a Big Impact

If you notice ad campaign performance declining, try testing these 4 small changes to your imagery before coming up with entirely new creative concepts.

2 years ago
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[VIDEO] Our CRO, Sanaz Limouee, on Social Advertising for Lead Generation

In this video, OrionCKB’s CRO offers up her thoughts on why social networks are ripe opportunities for lead generation companies in particular.

2 years ago
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3 Things You Have to be Testing on AdWords Right Now

If you can stand to take your Adwords campaigns to the next level, make sure you’re testing these three things: video, advanced targeting, & Gmail ads.

2 years ago
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Client Q&A: “Facebook has been most consistent performer at scale of any ad channel.”

We tapped Bombas’ VP Operations & User Acquisition to find out more about their approach to Facebook advertising. Here what they have to say.

2 years ago
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Busy Week for AdWords: 3 of the Latest Developments for Google Advertising

The Inside Adwords blog has been busy this week. From Gmail ads to new structured snippets, see what Google AdWords has rolled out over the last few days.

2 years ago
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Facebook Multi-Product Ads: a Mini Case Study [Ecommerce]

One of our ecommerce clients has had great performance and ROAS using traditional link ads. Read on to see how we extended that success with carousel ads.

2 years ago
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14 Stats that Should Convince You to Add Social Advertising to Your Strategy [SlideShare]

You can’t ignore these statistics that point to why you should be incorporating social media advertising as a big part of your direct response strategy.

2 years ago
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Bringing Facebook Ads In-House vs. Hiring an Agency: Which Costs More? [Slideshare]

Not sure whether you should hire a Facebook ad agency or build your ad operations in-house? Consider these time & financial costs to help you decide.

2 years ago
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How to Breathe New Life into Your Tired Facebook Advertising Strategy

If you feel like your Facebook advertising strategy has grown stale, consider these 6 ways to change up your approach.

2 years ago
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What’s New In Facebook Advertising? Dynamic Product Ads

Facebook’s recently added dynamic product ads, allowing you to showcase your full product catalog to shoppers on auto-pilot via single & multi-product ads.

3 years ago
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Social Media Advertising is Soaring (Alternate Title: Stating the Obvious)

Social media advertising strives to connect brands with social customers in a highly targeted manner. Click to learn more.

3 years ago
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The State of Social Media Advertising: April 2015

Social media ad spending reached over $15 billion in 2014 and is expected to grow by 29% in 2015. Read on for more about the growth of social media ads.

3 years ago
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Retargeting on Social Media Advertising: Your Options for Success

Reactivate prospects who have visited your website but took no action, or have given you their email from a previous transaction, through ad retargeting.

3 years ago
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Facebook Advertising: The Importance of Segmenting Audiences

Choosing the right objective for your Facebook ad campaign & laser-focused audience segmenting is the most potent combination for successful campaigns.

3 years ago
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3 Reasons Why Your Facebook Advertising Isn’t Working

Without understanding the nuances of running a high performing campaign on Facebook, you might quickly dismiss small wins or misinterpret the results.

3 years ago
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How Facebook Acquiring TheFind May Change Facebook Advertising for Retailers

Facebook advertising could become significantly more powerful for retailers following the company’s acquisition of TheFind, a shopping search engine.

3 years ago
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Facebook Multi-Product Ads: Not Just for Ecommerce

We break down some non-ecommerce uses for multi-product ads, which help companies promote multiple products in one carousel-type ad unit in the newsfeed.

3 years ago
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3 Quotes from Facebook’s Q4 Earnings Call That Should Impact Your 2015 Marketing Plan

Here are the three most significant statements made on Facebook’s Q4 2014 earnings call that will impact your planning over the next 12 months.

3 years ago
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OCKB By the Numbers: 2014 Was a Record Year

Last year brought record growth in a number of areas including client-managed advertising spend, ad spend per client and overall number of clients.

3 years ago
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7 Reasons to Hire an Agency to Handle Your Facebook Advertising

You campaigns benefit most when you partner with an agency who has the depth of experience that comes with spending millions in advertising on Facebook.

3 years ago
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[Case Study] Five Four Club Increases Subscribers by Nearly 93% with Facebook Ads

OrionCKB’s new creative direction reenergized Five Four’s Facebook campaign performance and delivered relevant messaging that also drove down CPA targets.

3 years ago
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Are you making these 8 Facebook ad mistakes?

Think you could take your campaigns to the next level? Avoiding these costly mistakes should be part of your basic best practices.

3 years ago
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Facebook Advertising Trends: A Look at Q1 2014

How has the landscape of Facebook advertising changed in Q1 2014? If you’re spending more targeting women in the newsfeed, you’re in good company.

4 years ago
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[Case Study] Lot18 and OrionCKB Drive 52% Increase in Subscribers

See how OrionCKB used Facebook advertising to drive new leads and subscribers to Lot18’s wine ecommerce site while keeping the company’s CPA low.

4 years ago
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Creative Facebook Ads: Nanigans Discloses the Secret to Success

Getting Creative: The Secret to Facebook Advertising Success outlines the three important elements of successful ad creative that gets people to click.

4 years ago
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OCKB By the Numbers: January Growth

January was an incredible month for us; we doubled our Facebook advertising under management (AUM) in just 30 days, from December to January.

4 years ago
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[Case Study] Nanigans’ Agency Partner Increases Ad Spend on Facebook 600%

Since we began working with Nanigans, we’ve increased our number of clients by 5x and our client-managed ad spend on FB went up 600% through November 2013.

4 years ago
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