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How to Drive Conversions with Creative Testing Best Practices

Get the highest quality conversions out of social advertising by using the same creative testing and rotation strategies as Zipcar, Publisher’s Clearing House, ThinkGeek, and Empire Beauty School. 

What's Inside

  • 4 ways to modify your existing creative to create an unlimited number of imagery options for additional testing and rotation
  • The top 3 general best practices for creative testing on any social network 
  • How to know when it's time to rotate your creative


  • The two rules of thumb that help you determine whether you need an entirely new creative approach or just need to fine-tune your existing imagery
  • The best creative approach when starting from scratch
  • Why you should prioritize post-click creative testing

To make direct response work for them on Facebook, we needed to employ the right process that we knew could get them to scale while being mindful of their CPA goals. We also needed to test intelligently and act quickly in the results, as their offers were often bound by time constraints.

The success of your social advertising strategy relies heavily on your ad creative. Visuals are processed 60,000 times faster by the brain than text; add some swift swiping of the News Feed to the mix and you have but a fraction of a second to make an impact.

Our clients are some of the largest and most well-known direct response advertisers on Facebook.