Emily joins us at OrionCKB with a wealth of experience in paid social advertising already under her belt. As a Senior Ad Optimization Specialist for Orion, Emily translates her previous hands-on methodologies into every aspect of her clients’ campaign strategies: from creative and copy conception to targeting, budget management and data-driven optimization.
At her previous company, Emily helmed all paid social efforts on campaigns that ranged from a few hundred thousand to over $1 million a month in spend. While she was highly successful in driving traffic and conversions for her company, she was a team of one. This absence of a more robust team led her to seek a company where she could manage numerous campaigns, have better access and insight into campaign data, and be allowed to pivot when necessary.
Thankfully that need is what led Emily to us. Her knowledge and experience in optimization, scaling, and strategy for large-budget campaigns meshes perfectly with our Ad Ops team. With a unique perspective from her previous endeavors, Emily adds to our team’s overall expertise.
A graduate of Fairfield University with a Bachelor’s degree in Psychology, Emily cites her rescue dog Milo as the most important part of her life.