Emily Dougherty

Senior Ad Optimization Specialist

Emily joins us at OrionCKB with a wealth of experience in paid social advertising already under her belt. As a Senior Ad Optimization Specialist for Orion, Emily translates her previous hands-on methodologies into every aspect of her clients’ campaign strategies: from creative and copy conception to targeting, budget management and data-driven optimization.

At her previous company, Emily helmed all paid social efforts on campaigns that ranged from a few hundred thousand to over $1 million a month in spend. While she was highly successful in driving traffic and conversions for her company, she was a team of one. This absence of a more robust team led her to seek a company where she could manage numerous campaigns, have better access and insight into campaign data, and be allowed to pivot when necessary.

Thankfully that need is what led Emily to us. Her knowledge and experience in optimization, scaling, and strategy for large-budget campaigns meshes perfectly with our Ad Ops team. With a unique perspective from her previous endeavors, Emily adds to our team’s overall expertise.

A graduate of Fairfield University with a Bachelor’s degree in Psychology, Emily cites her rescue dog Milo as the most important part of her life.

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Team Members

Carlos Cashman

Founding Managing Partner + Co-CEO

Scott Briggs

Founding Managing Partner + Co-CEO

Tobin Kelly

Chief Operating Officer

Sandra Rand

VP of Marketing

John McMullin

VP of Partnerships

Chris Cloney

VP of Partnerships

Matt Pacheco

Director of Ad Ops

Michael Zappulla

Director of Ad Ops

Pavan Patidar

Director of Ad Operations

Simon Gee

Director of Creative


David Isman

Director of Analytics & GM of Paid Search

Alex Mathews

Director of Client Strategy

Yianni Kotsalidis

Senior Ad Optimization Specialist

Michael Skehill

Senior Ad Optimization Specialist

Rob Johnson

Ad Optimization Specialist

Amanda Oliver

Content and Brand Strategist

Kevin Janson

Ad Optimization Specialist

Sadie Ball

Ad Optimization Specialist

Jennessa Dalton

Junior Designer

Alex Jundanian

Client Partnerships

Liz Menard

Marketing Associate

Eli Ruben

Ad Optimization Specialist

Colin Trainor

Ad Optimization Specialist

Makeda Diggs

Ad Optimization Specialist