Michael has enjoyed a long tenure here at OrionCKB and now currently works as a Senior Ad Optimization Specialist. In that role, he is responsible for his client’s advertising campaign strategies, their day-to-day management, and ensuring that all ad targeting, creative, and copy succeed at driving results.
Before Michael came to Orion, he was the assistant project engineer and project manager for a construction company. His current clients benefit from his previous experience as his role required a high level of planning, constant communication with vendors & workers, and an obsessive attention to detail to ensure project objectives and specs were met.
In 2014, Michael sought a career change and came on board with the OrionCKB team. He’s seen great success here, including scaling one long time client’s ad spend by 50x while maintaining their CPA and ROAS. Michael also serves as the Snapchat liaison for the office and works extensively with multiple technology partner platforms. Throughout the past few years, he’s worked with close to 100 different clients across verticals including lead generation, ecommerce, and mobile app installs.
Michael received his Bachelor’s degree in Civil Engineering from The Catholic University of America. In his spare time, he plays on four separate recreational men’s hockey teams in hopes of one day getting signed by the Bruins.