Here’s a breakdown of 7 reasons why you shouldn’t stress over Facebook reaching their ad load capacity this year.
There’s an excellent possibility that you’re losing up to 60% of your Facebook ad revenue without even knowing it. We’ll tell you how to fix that.
Find out the 3 Lead Generation Ad Changes on Facebook before they’re released so you can seamlessly incorporate these new tools into your advertising strategy!
Even though it may seem early, you’ll want to learn the 4 step strategy to plan your advertising budgets for Q4 and the holiday season.
Human brains process emojis as emotional triggers. Find out how you can use them in your Facebook ad copy to increase your ROAS.
A complete guide on how to understand and reconcile your attribution data discrepancies between your Google Analytics and Facebook Ads Manager.
Tools for earning the best ROAS on paid social ads change almost as often as your phone updates. Here are 3 ways to update your Instagram strategy in 2017.
Our latest e-book dives deep into influencer marketing and how, when combined with search and social advertising, it can bring your brand its best ROI.
Join David Isman as he takes a deep dive into our data, explains how to calculate your ideal frequency and includes a step-by-step equation to find your brand’s optimal retargeting budget.
Learn the reason why Facebook and Instagram are changing the game for travel brands’ acquisition strategies.
In our 2nd podcast, you’ll hear about the path that lead generation has taken over the years plus learn the secrets to finding your best leads.
Even when you think you’ve done everything, there are times when your CPA can keep rising. Here are three strategies to test to put your CPA in its place.
In our inaugural podcast, Up Your ROAS, two of our ad optimization leaders break down creative fatigue in Facebook ads & how to prevent it from happening.
Learn which KPI is the best measurement so you can make sure you’re optimizing your campaigns for their greatest ROI.
Learn the pros and cons of influencer marketing and the ways we’ve seen our clients combine its positive effects with proven social advertising for maximum ROI.
A selection of our best case studies from 2016, with insight on maximizing your ROAS, decreasing your CPAs, and ensuring you get the highest value leads and customers possible.
An in-depth analysis of how to find your customers LTV and optimize this knowledge to increase your overall ROI.
Our ad op specialists reveal what was big in digital advertising for 2016, what 2017 has in store, and how you can use this knowledge on your campaigns.
Find out just how Hallmark eCards combined new creative and testing Facebook features to lower their CPA by 66%!
Our latest ebook, which provides a complete guide for scaling as an e-commerce brand. We cover from the signs it’s time to scale to a plan on how to do so.
We’ve compiled the reasons your lead generation strategy is flawed, and how you can fix it to generate the highest quality leads.
Our Ad Optimization experts share their favorite Facebook Ads Manager feature for maximizing ROI.
250 retail advertisers give insight into their strategies and plans for the upcoming 2016 holiday season.
Find out how we cut CPAs in half and increased click-through rates by almost 200% with the new average cost bidding feature for Facebook ad campaigns.
Kenshoo & OrionCKB reveal the results of their exclusive report on what e-commerce brands have planned for the 2016 Holiday season.
Here are the two ways that e-commerce companies can keep calm and carry on when it comes to rising costs and CPCs during the holiday shopping period.
Check out the top statistics on the intersection of fashion, social media, mobile, and ecommerce and how it impacts your bottom line.
Find out the 3 rules of beauty ads that are completely bogus, and learn the truth about how you make your digital ads #flawless.
Google Analytics isn’t rare, but we will show you how to utilize it in a new way to make your ad spend highly effective for lead gen.
A quick video recap of the biggest social and search stories from August.
It can be easy to make mistakes with your lead gen strategy, but fear not! We’ve compiled 7 lessons that will put your lead gen at the head of the class!
We’ve compiled the 22 best statistics to prove how back to school is the lunch table you want to sit at before Q4.
While the world’s best athletes compete, learn the 6 ways to handle the cutthroat sport of digital ads during this exciting time.
Even if your company is skillfully running your efforts in-house, there are still three major ways that digital ad agencies can help you succeed.
On behalf of everyone here at OrionCKB, we wanted to wish each and every father out there a very Happy Father’s Day!
As social media spending explodes, find out what mistakes to avoid when hiring a strong growth & acquisition manager for your company.
Facebook has officially axed FBX, its programmatic ad buy platform. Learn why this is actually a good thing.
With all signs pointing to the take over by mobile video & video ads, this e-book explains how it will benefit you and your company’s bottom line.
Both mobile video games and mobile video ads are booming industries. Find out how you can capitalize on this perfect match and increase your bottom line.
Find out how and why mobile video ads will increase your bottom line and skyrocket your sales or lead generation.
Mobile ads are making big bucks for the companies that use them. Find out how they are impacting social media.
Mobile video is taking over Snapchat, Facebook, YouTube, and Periscope and boosting their engagement. Find out how it can benefit you as well.
We approached Zinus’ strategy by first understanding their business & market, and then recommending the right distribution of channels to reach their goals.
Find out why mobile is taking over the ad world, and how that can impact your bottom line.
Find out why video is the best use of your ad spend on Facebook for the foreseeable future. The ROIs may surprise you!
If you’re adhering to the same best practices on Instagram that everyone else is, you’re not standing out by fitting in.
Adding advertising automation software to your existing processes can help you scale your campaigns.
New products and advances in social advertising continue apace in 2016, offering exciting new options for advertisers.
When everyone else was distracted by Facebook’s new Canvas ad unit, here are the other news items & stories that flew under the radar this past week.
Read this week’s digital advertising and acquisition news that was overshadowed by major headlines from Twitter, Snapchat, and Apple.
Get this week’s latest news on social and digital advertising trends.
The brain engages differently when on a mobile device. People are much more locked in; there are fewer distractions.
Instagram has about 300 million users, and those users regularly see ads now that the platform has opened up to advertisers of all sizes.
We’re barely into a brand new year, but there is already plenty of social advertising news to pique your interest.
The hidden gems in digital advertising and acquisition news for the week of January 25, 2016.
If you exhausted your audience through the holiday season, there are specific Facebook advertising strategies you can use to reengage them.
Social media advertising not only makes lead nurturing more efficient, it can increase the likelihood of a purchase. Click here to read more.
The most important thing for direct response advertisers.
Take a look at the major social advertising news & headlines from Facebook, Instagram, and Pinterest from the last month.
In 2016, videos are going to dominate one of the richest direct response landscapes: the almighty Google search result with direct response video campaigns.
If you notice ad campaign performance declining, try testing these 4 small changes to your imagery before coming up with entirely new creative concepts.
In this video, OrionCKB’s CRO offers up her thoughts on why social networks are ripe opportunities for lead generation companies in particular.
If you can stand to take your Adwords campaigns to the next level, make sure you’re testing these three things: video, advanced targeting, & Gmail ads.
We tapped Bombas’ VP Operations & User Acquisition to find out more about their approach to Facebook advertising. Here what they have to say.
The Inside Adwords blog has been busy this week. From Gmail ads to new structured snippets, see what Google AdWords has rolled out over the last few days.
One of our ecommerce clients has had great performance and ROAS using traditional link ads. Read on to see how we extended that success with carousel ads.
You can’t ignore these statistics that point to why you should be incorporating social media advertising as a big part of your direct response strategy.
Not sure whether you should hire a Facebook ad agency or build your ad operations in-house? Consider these time & financial costs to help you decide.
If you feel like your Facebook advertising strategy has grown stale, consider these 6 ways to change up your approach.
Facebook’s recently added dynamic product ads, allowing you to showcase your full product catalog to shoppers on auto-pilot via single & multi-product ads.
Social media advertising strives to connect brands with social customers in a highly targeted manner. Click to learn more.
Social media ad spending reached over $15 billion in 2014 and is expected to grow by 29% in 2015. Read on for more about the growth of social media ads.
Reactivate prospects who have visited your website but took no action, or have given you their email from a previous transaction, through ad retargeting.
Choosing the right objective for your Facebook ad campaign & laser-focused audience segmenting is the most potent combination for successful campaigns.
Without understanding the nuances of running a high performing campaign on Facebook, you might quickly dismiss small wins or misinterpret the results.
Facebook advertising could become significantly more powerful for retailers following the company’s acquisition of TheFind, a shopping search engine.
We break down some non-ecommerce uses for multi-product ads, which help companies promote multiple products in one carousel-type ad unit in the newsfeed.
Here are the three most significant statements made on Facebook’s Q4 2014 earnings call that will impact your planning over the next 12 months.
Last year brought record growth in a number of areas including client-managed advertising spend, ad spend per client and overall number of clients.
You campaigns benefit most when you partner with an agency who has the depth of experience that comes with spending millions in advertising on Facebook.
OrionCKB’s new creative direction reenergized Five Four’s Facebook campaign performance and delivered relevant messaging that also drove down CPA targets.
Think you could take your campaigns to the next level? Avoiding these costly mistakes should be part of your basic best practices.
How has the landscape of Facebook advertising changed in Q1 2014? If you’re spending more targeting women in the newsfeed, you’re in good company.
See how OrionCKB used Facebook advertising to drive new leads and subscribers to Lot18’s wine ecommerce site while keeping the company’s CPA low.
Getting Creative: The Secret to Facebook Advertising Success outlines the three important elements of successful ad creative that gets people to click.
January was an incredible month for us; we doubled our Facebook advertising under management (AUM) in just 30 days, from December to January.
Since we began working with Nanigans, we’ve increased our number of clients by 5x and our client-managed ad spend on FB went up 600% through November 2013.