The entertainment brand known for shows involving zombies or chemistry teachers finding new routes to pay for healthcare introduced their horror movie streaming service in 2015.
They stood apart from the rest with the fact that they had a wider selection of horror movie titles than any other subscription service out there.
The only terrifying prospect was getting their name known amongst the other subscription video services.
What really kept them up at night was the fact that they wanted to tackle both installs for their app as well as acquiring more subscribers via PPC and search.
For a short time, the company attempted to drive these new subscriptions themselves.
When they quickly realized that wasn’t working, they turned to a branding agency, in hopes that they could produce efficient returns on getting customers to the app and subscribing for their services.
When the agency wasn’t able to produce the cost-effective and quality subscriptions that the company needed, which is when they turned to us.
Increase in monthly app installs
Reduction in CPA for subscriptions from search
Reduction in CPI (cost per install)
“It’s always important to retest an ad or platform, even if they haven’t worked in the past. This brand had tried mobile ads and app install initiatives that failed before coming to us. By reworking the creative, redoing the targeting, and then retesting the ad, we were able to drop their cost per install by 90%! Being willing to try again is what makes for successful campaigns, as a variety of factors can change in between then and now.” – David Isman, Director & GM of Paid Search