PPC Marketing

Paid search’s return on ad spend increases 78% when combined with Facebook advertising.

You know how important PPC is to your acquisition strategy.

Whether it’s one pillar of your greater acquisition plan or your go-to sales generator, you want the best results for every dollar spent to acquire leads and customers from paid search.

But we’ll let you in on a secret: Without tightly aligning PPC and social advertising, you’re leaving huge gains on the table for your competitors to scoop up. 

Google and Facebook together account for 85% of every new dollar spent on digital – and for good reason. When you augment search with paid social, ROAS can increase more than 75% on average.

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Search + Social = Statistically Significant Improvement on Paid Search KPIs

When silos are broken down between both channels, your campaigns work harder for you:

 Increases volume of search queries

 Lowers CPA and average CPCs

Improves ROAS and conversion rates

Fuels CTR and, for ecommerce, a higher average order value (how’s a 24% hike sound?)

Orchestrate these channels seamlessly and you are exposed to a more qualified audience, significantly increase your reach and retargeting opportunity, and improve the efficiency of your ad spend.

Synergies Beyond SERPs

Product Listing Ads

Google Display Network

Video Ads on YouTube

App Installs & Mobile Inventory

“People interact with brands fluidly, and you have to plan your acquisition strategy with that in mind. When you approach search & paid social holistically, you’re ahead of all your competitors who can’t get out of their own way. 

We’ve seen the correlations: paid search marketing performs better by any measure when fueled by paid social.”  

-Scott Briggs, Co-CEO & Managing Partner

Other Services

Facebook Advertising

Facebook advertising reaches more people than 12 Super Bowl audiences combined.

Every. Single. Day.

Twitter Advertising

Traffic from Twitter is making serious money for advertisers: a 400% increase in revenue per visit last year over years prior.

Instagram Advertising

Ad recall from sponsored posts on Instagram is 2.8x higher than Nielsen’s norms for online advertising.

Mobile Advertising

Within 2 years, mobile ad spend is projected to represent 72% of total ad budgets.

Video Advertising

There’s a reason 90% of brand advertisers have increased their investment in digital video over the last 2 years.

Creative Solutions

Data-fueled creativity. Creative-powered data. Impactful campaigns informed by cutting-edge analytics.

Advertising Assurance

You’re already writing Facebook a pretty nice check every month. Make sure you’re getting the most out of it.

Snapchat Advertising

Snapchat's all grown up - and so is its massive audience of Millennials with increasing spending power.

Testimonials

Strategy, recommendations, testing - we've never been disappointed with OrionCKB's counsel and approach, and most importantly, results. On top of that, it's pretty unusual to find an agency partner that is as open and transparent; because of that I know I don't have to worry about a thing because I genuinely trust them to do what's right for our account.

Kerry Cramer, Director, Customer Acquisition
Hallmark eCards

 

In working with an agency to manage this piece of our business, it was important that the relationship was seamless; we needed a partnership that would feel like a natural extension of our in-house team. OrionCKB has made this incredibly easy for us. We have full visibility into any metric we need at any time, and the level of hands-on support and responsiveness they provide is second to none.

OrionCKB provides more value than just stellar performance. With access to a team of highly trained strategists, more sophisticated technology, and the experience to test intelligently, our budget for acquisition is truly maximized.

Brian Harrington, EVP/Chief Marketing Officer
Zipcar

 

I can’t recommend OrionCKB enough. Nobody has delivered the same consistent results that Orion has over the last couple years. Since working with them, Facebook has become one of our most profitable channels. We consistently see a high enough ROI to continue increasing our spend month over month.

What’s more, their level of service is second to none; it's not unusual for me to get an email from my account rep on a Saturday or Sunday, so I have the peace of mind knowing they’re keeping a close eye on performance 7 days as week.

Stephanie Hansen, Founder
Bravelets

 

Working with OrionCKB helps us focus on what we do best. We initiated our Facebook advertising efforts in-house, but we reached a point where we were taxing our internal resources and needed access to more sophisticated tools.

True to our own offering, we needed the right experts to help us get the job done. Putting this portion of our marketing efforts in OrionCKB’s hands helped us hit major milestones quickly and grew areas of our marketplace that were underrepresented in services but had strong consumer demand.

They’ve been focused on building our b2b relationships, and we’re looking forward to seeing what magic they can create targeting consumers next.

Melanie Scott, Acquisition Marketing
Thumbtack

 

Working with OrionCKB allows us to focus on running our business. This is invaluable since we’re in major growth mode. We saw early success with Facebook ads, but we were in need of better tools for campaign management and creative testing. OrionCKB provides a singular focus and dedication to our campaigns, ensuring we can scale as much as needed, as quickly as needed. Working with OrionCKB has been a no brainer.

Andres Izquieta, Co-Founder / CEO & Creative Director
Five Four Club

 

Strategy, recommendations, testing - we've never been disappointed with OrionCKB's counsel and approach, and most importantly, results. On top of that, it's pretty unusual to find an agency partner that is as open and transparent; because of that I know I don't have to worry about a thing because I genuinely trust them to do what's right for our account.

Kerry Cramer, Director, Customer Acquisition
Hallmark eCards


In working with an agency to manage this piece of our business, it was important that the relationship was seamless; we needed a partnership that would feel like a natural extension of our in-house team. OrionCKB has made this incredibly easy for us. We have full visibility into any metric we need at any time, and the level of hands-on support and responsiveness they provide is second to none.

OrionCKB provides more value than just stellar performance. With access to a team of highly trained strategists, more sophisticated technology, and the experience to test intelligently, our budget for acquisition is truly maximized.

Brian Harrington, EVP/Chief Marketing Officer
Zipcar


I can’t recommend OrionCKB enough. Nobody has delivered the same consistent results that Orion has over the last couple years. Since working with them, Facebook has become one of our most profitable channels. We consistently see a high enough ROI to continue increasing our spend month over month.

What’s more, their level of service is second to none; it's not unusual for me to get an email from my account rep on a Saturday or Sunday, so I have the peace of mind knowing they’re keeping a close eye on performance 7 days as week.

Stephanie Hansen, Founder
Bravelets


Working with OrionCKB helps us focus on what we do best. We initiated our Facebook advertising efforts in-house, but we reached a point where we were taxing our internal resources and needed access to more sophisticated tools.

True to our own offering, we needed the right experts to help us get the job done. Putting this portion of our marketing efforts in OrionCKB’s hands helped us hit major milestones quickly and grew areas of our marketplace that were underrepresented in services but had strong consumer demand.

They’ve been focused on building our b2b relationships, and we’re looking forward to seeing what magic they can create targeting consumers next.

Melanie Scott, Acquisition Marketing
Thumbtack


Working with OrionCKB allows us to focus on running our business. This is invaluable since we’re in major growth mode. We saw early success with Facebook ads, but we were in need of better tools for campaign management and creative testing. OrionCKB provides a singular focus and dedication to our campaigns, ensuring we can scale as much as needed, as quickly as needed. Working with OrionCKB has been a no brainer.

Andres Izquieta, Co-Founder / CEO & Creative Director
Five Four Club


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